As reported on the BBC technology site the ICO have also pointed out that users need to give the option of opting IN not OUT of the PHORM tracking system.
In our previous post we discussed just this, users expect to be asked to opt IN to these types of services they may not understand why opting OUT means (will the Internet break?).
This move is good news for users, it meets their expectations for the way that the Internet works, and causes them less confusion, why PHORM wanted an opt OUT solution, is I guess, known only to them.
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